Choose a platform below and click the link,
then hit Follow or Subscribe.
It takes just two clicks to support the campaign.
Want to maximise your impact?
Follow us on every platform and listen to an episode or two of the podcast. Your attention is your donation, and every action helps turn it into real support for mental health.
Play It Forward is an independent fundraising initiative created by The Encore Club in support of CALM.
All campaign information is provided for transparency and awareness purposes.
Turning Attention
Into Impact
Before Play It Forward can generate donations, The Encore Club needs to unlock monetisation across its platforms.
Every follow, stream, view and share helps move one step closer.
Once monetised, 100% of first-year profits generated through the campaign will be donated to CALM.
Last Updated: 29/06/2026 8:42pm
THE STORY BEHIND
PLAY IT FORWARD
“Why I Started Play It Forward.”
- Will’s Story
In 2023, I lost my dad.
He wasn't just my dad.
He was larger than life.
The sort of person who could walk into a room and instantly become the centre of it.
But over time, addiction, isolation and declining mental health slowly took that person away. Watching somebody you love disappear is something I wouldn't wish on anyone.
Play It Forward was created because I wanted to turn that experience into something positive.
Not everyone can donate money.
Not everyone can run a marathon.
Not everyone has spare time to volunteer.
But almost everyone can follow a page.
Watch a video.
Listen to a podcast.
Share a clip.
What if those small actions could
help support something bigger?
Why
CALM Matters
Mental Health Affects
All Of Us.
Whether it's a friend, partner, parent, sibling or ourselves, most of us know someone who has struggled.
At The Encore Club, mental health is a conversation that comes up again and again.
That's why we chose CALM.
Because NOBODY should face their toughest moments alone.
1 in 4 people will experience suicidal thoughts at some point in their lives.
CALM receives around 28,000 calls to its helpline every month.
That's roughly one person reaching out every 59 seconds.
CALM's services support people dealing with suicidal thoughts, grief, loneliness, anxiety, relationship problems, money worries and more.
100% of first-year profits generated through
Play It Forward
will be donated to CALM.
So, How Big Will
YOUR Impact Be?
Every follow, stream, view, comment and share helps move Play It Forward closer to its goal.
Choose your level of support, or create your own.
Build Your Own.
Every action counts.
There is no minimum support package.
Whether you watch a clip, follow a platform, share a post or do all of the above, your support helps move
Play It Forward, forward.
Your actions are valuable,
no matter how big or small.
JOIN THE MOVEMENT
JOIN THE MOVEMENT
Be A Part of The Community
HELPING HAS NEVER BEEN SO EASY.
LET’S START HERE.
A 5-second action that helps grow the campaign.
Stay connected and help spread the message.
Discover new guests and support the campaign.
One click that helps us move closer to supporting CALM.
NO ACTION
IS TOO SMALL.
One follow helps.
One view helps.
One share helps.
It all adds up.
Watch An Episode of the Podcast
Every view helps create impact.
Like, Comment & Share
Help somebody else discover Play It Forward.
Listen. Watch. Support.
Followed already?
Take your support a step further by watching a video or listening to an episode on
Spotify or YouTube.
From Spotify
From YouTube
SHORTS
The Boring Stuff
We know nobody comes here for this bit, but it's important.
Here you'll find answers to common questions,
details on how we handle your data, and the terms that help keep
Play It Forward running smoothly and transparently.
-
Frequently Asked Questions
What is Play It Forward?Play It Forward is a fundraising campaign created by The Encore Club to support mental health awareness and raise money for CALM (Campaign Against Living Miserably).
The idea is simple: instead of asking people to donate money, we're asking them to donate attention.
By following, subscribing, listening, watching, liking, commenting and sharing content, supporters help The Encore Club grow its audience and unlock platform monetisation. During the campaign period, eligible advertising revenue generated through those platforms will be donated to CALM.
Do I need to donate any money?
No.
Play It Forward has been designed so that anyone can take part without spending a penny. Every action, no matter how small, helps move the campaign forward.
How does the campaign raise money?
Advertising revenue is generated through platform monetisation programmes on services such as YouTube, Spotify, TikTok and Instagram once eligibility requirements have been met.
The more engagement the content receives, the greater the potential advertising revenue.
What actions help the most?Everything helps.
Examples include:
Following on Spotify
Subscribing on YouTube
Following on Instagram and TikTok
Listening to podcast episodes
Watching videos
Liking posts
Leaving comments
Sharing content with friends
Can I choose how I support?
Absolutely.
There is no minimum level of support required. You can complete a single action or build your own support package.
Every action makes a difference.
Are sponsorships included?
No.
Play It Forward is focused on eligible advertising revenue generated through platform monetisation programmes. Sponsorship income, merchandise sales, ticket sales and other business revenue streams are not included unless specifically stated otherwise.
How do I know donations are being made?
Campaign updates will be published throughout the project, including progress updates and donation milestones wherever possible.
Transparency is important to us and we want supporters to see the impact their attention is creating.
Why was CALM chosen?
CALM exists to stand against suicide and support people facing life's darkest moments.
Mental health affects every community, including the music community that sits at the heart of The Encore Club. We believe CALM's mission aligns perfectly with what this campaign hopes to achieve.
Is CALM running this campaign?
No.
Play It Forward is an independent campaign created and operated by The Encore Club in support of CALM.
How long will the campaign run?
The campaign is split into two phases:
Phase One focuses on reaching monetisation requirements across eligible platforms.
Phase Two focuses on generating and donating advertising revenue once monetisation has been achieved.
Updates on campaign timelines will be shared throughout the project.
-
Last Updated: June 2026
Introduction
The Encore Club respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what information we collect, how we use it and your rights regarding your data.
What Information We Collect
Depending on how you use this website, we may collect:
Name
Email address
Information submitted through contact forms
Website usage information
Device and browser information
Analytics and cookie data
How We Use Your Information
We may use your information to:
Respond to enquiries
Improve the website and user experience
Monitor website performance
Understand campaign engagement
Send updates if you have requested them
We will never sell your personal information.
Analytics & CookiesThis website may use cookies and analytics tools to understand visitor behaviour and improve performance.
Cookies may collect anonymous information such as:
Pages visited
Time spent on site
Device type
Referral source
You can control cookies through your browser settings.
Third-Party Services
This website may use third-party services including:
Squarespace
Google Analytics
Social media platforms
Embedded content providers
These services may collect information according to their own privacy policies.
Data Security
Reasonable measures are taken to protect personal information against unauthorised access, loss or misuse.
However, no internet transmission can ever be guaranteed as completely secure.
Your Rights
Under UK data protection laws, you have the right to:
Access your personal data
Request corrections
Request deletion of your data
Restrict processing of your data
Object to certain uses of your data
To exercise these rights, please contact us using the details provided on this website.
Children's Privacy
This website is not intended to knowingly collect personal information from children under 13 years of age.
Changes To This Policy
This Privacy Policy may be updated periodically.
Any changes will be published on this page with an updated revision date.
Contact
If you have any questions regarding this Privacy Policy, please contact The Encore Club through the contact details listed on this website.
-
Last Updated: June 2026
1. Introduction
These Terms and Conditions govern the use of the Play It Forward website and campaign.
By using this website, you agree to these Terms and Conditions.
2. About The Campaign
Play It Forward is a fundraising and awareness initiative operated by The Encore Club.
The campaign aims to encourage audience engagement across The Encore Club's digital platforms and use eligible advertising revenue generated through platform monetisation programmes to support CALM (Campaign Against Living Miserably).
3. Participation
Participation in the campaign is entirely voluntary.
No purchase, payment or monetary donation is required to participate.
Supporters may participate by engaging with content through actions including, but not limited to:
Following social media accounts
Subscribing to channels
Listening to podcast episodes
Watching videos
Liking content
Commenting on content
Sharing content
4. Revenue & Donations
The campaign's intention is to donate 100% of eligible advertising revenue generated during the stated campaign period.
Advertising revenue refers specifically to revenue earned through approved platform monetisation programmes.
Advertising revenue does not include sponsorship income, merchandise sales, ticket sales, affiliate commissions, consultancy income or other business activities unless explicitly stated.
Revenue amounts are dependent upon platform policies, audience behaviour, advertising rates and monetisation eligibility requirements.
5. Campaign Updates
The Encore Club may publish progress updates, milestone reports and campaign summaries throughout the duration of the campaign.
All figures presented are believed to be accurate at the time of publication.
6. Intellectual Property
All branding, logos, graphics, website content, campaign materials and media published as part of Play It Forward remain the property of The Encore Club unless otherwise stated.
Content may not be reproduced or redistributed without permission.
7. External Links
This website may contain links to third-party websites including social media platforms and partner organisations.
The Encore Club is not responsible for the content, policies or practices of third-party websites.
8. Changes To The Campaign
The Encore Club reserves the right to amend campaign details, timelines, website content or operational processes where necessary.
Any significant changes will be reflected on this website.
9. Limitation Of Liability
The Encore Club makes reasonable efforts to ensure information published on this website is accurate and up to date.
However, no guarantee is given regarding completeness, accuracy or availability.
10. Contact
For questions relating to Play It Forward, please contact The Encore Club using the contact details provided on this website.
YOU CAN HELP TODAY.